Qutoutiao Inc. operates innovative and fast-growing mobile content platforms in China with a mission to bring fun and value to its users.
Our flagship mobile application, launched in June 2016, Qutoutiao, meaning “fun headlines” in Chinese, aggregates articles and short videos and presents customized feeds to users. These feeds are optimized in real time based on each user’s profile, behaviors and social relationships by our proprietary AI-empowered content recommendation engine. We represent a new generation of technology-driven content platforms and our technology delivers the most current and relevant news and online entertainment to users facilitating the effective exchange of knowledge and information in the digital era.
Since our inception, we have strategically targeted users from lower tier cities in China. Mobile users in lower tier cities tend to have a slower pace of life and spend more time on the Internet given limited offline entertainment options. These factors have given rise to a significant demand for mobile entertainment content. Users from lower tier cities also tend to have different interests and content preferences to users from tier-1 and tier-2 cities. Qutoutiao’s differentiated, light entertainment-oriented and easily digestible content has gained wide popularity especially among users from lower tier cities.
Our innovative user account system and gamified user loyalty program allows registered users to earn loyalty points by referring new users to Qutoutiao, consuming content or participating in activities on Qutoutiao. The gamified loyalty point system not only enhances user engagement and retention but also allows better tracking of long-term user behaviors which plays a key part in the continuous optimization of content recommendation.
Midu was launched in May 2018 and offers free literature online. Supported by advertising, we are able to make available to our users a comprehensive selection of novels covering a wide range of genres completely free of charge. Users have responded very positively to Midu’s value proposition, as reflected in the rapid growth of our active user count and the extended daily user time spent.
Underpinned by our strong capability to innovate and execute, we pursue a multi-product approach and expect to continue the diversification of our product portfolio and monetization strategies, creating a comprehensive light entertainment content ecosystem.