Qutoutiao Inc. operates innovative and fast-growing mobile content platforms in China with a mission to bring fun and value to its users.
Our eponymous flagship mobile application, launched in June 2016, Qutoutiao, meaning “fun headlines” in Chinese, aggregates articles and short videos and presents customized feeds to users. These feeds are optimized in real time based on each user’s profile, behaviors and social relationships by our proprietary AI-empowered content recommendation engine. We represent a new generation of technology-driven content platforms and our technology delivers the most current and relevant news and online entertainment to users facilitating the effective exchange of knowledge and information in the digital era.
Since our inception, we have strategically targeted users from lower tier cities in China. Mobile users in lower tier cities tend to have a slower pace of life and spend more time on the Internet given limited offline entertainment options. These factors have given rise to a significant demand for mobile entertainment content. Users from lower tier cities also tend to have different interests and content preferences to users from tier-1 and tier-2 cities. Qutoutiao’s differentiated, light entertainment-oriented and easily digestible content has gained wide popularity especially among users from lower tier cities.
Our innovative user account system and gamified user loyalty program allows registered users to earn loyalty points by referring new users to Qutoutiao, consuming content or participating in activities on Qutoutiao. The gamified loyalty point system not only enhances user engagement and retention but also allows better tracking of long-term user behaviors which plays a key part in the continuous optimization of content recommendation.
Midu, first launched in May 2018 as Midu Novels and with an alternative version Midu Lite launched one year later, pioneered provision of free online literature supported by advertising. It has grown tremendously and has led the free online literature industry since inception. We have also been developing standalone short video applications among the many other initiatives in motion since early 2019 to further diversify the range of products our users can enjoy and the ways in which we can bring value to our users.
Underpinned by our strong capability to innovate and execute, we pursue a multi-product approach and expect to continue the diversification of our product portfolio and monetization strategies, creating a comprehensive light entertainment content ecosystem.