Qutoutiao Inc. is the No. 2 mobile content aggregator in China in terms of monthly average users (MAUs) and daily average users (DAUs). The Company’s flagship mobile application, launched in June 2016, Qutoutiao, meaning “fun headlines” in Chinese, aggregates articles and short videos and presents customized feeds to users.
Qutoutiao represents a new generation of technology-driven content platforms and our technology brings relevant information and entertainment to users, stimulates users’ desire to read, and ultimately improves the knowledge exchange in society. Qutoutiao’s light entertainment-oriented and easily digestible content is designed to resonate with users from tier-3 and below cities in China.
Our innovative user account system and gamified user loyalty program allows registered users to earn loyalty points by referring new users to register on Qutoutiao, by consuming content or by engaging on Qutoutiao. The loyalty programs create a strong viral effect which not only keeps users more engaged and enables tracking of users’ long-term behavior, but also optimization of content recommendations.